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ALWAYS MAKING LIFE GREAT
BRI Life will change the way Indonesia feels about insurance.

Value profesional

Core Values
AKHLAK
Amanah
We uphold the trust given
Kompeten
We continue to learn and develop capabilities
Harmonis
We care for each other and value differences
Loyal
We are dedicated and put the interests of the Nation and the State first
Adaptif
We continue to innovate and are enthusiastic in driving or facing change
Kolaboratif
We build synergistic cooperation

BRILian Belief & BRILian Ways

BRILian Belief & BRILian Ways
BRILian Belief

"BRILIAN'S people always maintain Integrity and behave Professionally in carrying out their duties by maintaining Trust to produce Innovative BRI Group services based on the spirit of Customer Centric which provides added value to customers, society and stakeholders ”.

BRILian Ways
  1.  BRILLIANT Honest, Sincere and Obedient to the Rules.
  2. BRILIAN Competent and reliable to continue to learn, develop themselves and others.
  3. BRILIAN works thoroughly responsibly with the best performance orientation.
  4. BRILIAN builds productive collaborations.
  5. BRILIAN is open and respects diversity (respect to diversity).
  6. BRILIAN is Pro Active, Adaptive, Innovative, and oriented to sustainable growth.
  7. BRILIAN empathizes with understanding customer needs and providing services beyond expectations.
  8. BRILIAN Care for society and the environment.